Local SEO is a form of SEO that focuses on ranking for search queries related to physical local businesses. It can also be said as targeting and presenting a website’s content in such as way as to rank well within the rankings for addresses, phone numbers, and business names or addresses that match one’s target market.
It has been shown that approximately 95% of all internet searches are geographically based. This means these people are looking for the most convenient solution for their problem located near them. By providing this information, your chances of getting clients through your door increase significantly.
Local SEO is an extension of Search Engine Optimization but with a focus on keywords that have a geographic component to them. This includes hometown identification for businesses, and there are many ways to go about this.
Difference between Local Seo and Traditional SEO
The difference between Local SEO and Traditional SEO is that the former uses different criteria to rank pages. Since geo-referenced searches are the most common type of search, it makes the most sense for page rankings to correspond with local keywords or map-based searches.
Local Keywords: The most used words in Local SEO are; city name, region name, state name and Zip Code. However, other local keywords can also be used like street name. The more unique information that a business has, the better chance it will have of grabbing clients.
Local SEO: What is Local SEO?
Local SEO is an extension of traditional SEO that focuses on ranking for search queries related to physical local businesses. It can also be said as targeting and presenting a website’s content in such as way as to rank well within the rankings for addresses, phone numbers, and business names or addresses that match one’s target market. Local SEO has been shown to affect more than 95% of all internet searches and ranks highly in importance among search engine marketers. It is best to look for opportunities within your own proximity to the search query instead of trying to target a large geographic area.
When it comes down to ranking local businesses, there are many ways that you can improve your position — both in terms of organic traffic and in terms of visibility through new techniques of Digital Marketing. In this article, I will review the five most important steps to start this process.
The importance of geo-targeting is so great that it was written into the recent Google algorithm update. It was stated that over 90% of rankings issues were concentrated in local areas.
If you are not the local business owner, your website is not likely to rank for local keywords. Therefore, it is best to try to become the local business owner if you want to rank for local keywords.
By now you’ve probably heard about the importance of getting links from high-authority sites in order to achieve high search engine rankings. I would like to discuss another aspect of backlinks that gets somewhat less attention: Local SEO and how it can drive traffic and sales directly from search engines. This article will give a brief overview of how backlinks impact Local SEO and what you can do about it.
In order to rank well in local search results, you will have to perform a lot of research. The most important thing is to spend time on Google and take note of the key local keywords that are ranking well for your business and competitors. Once you have a clear idea of what keywords you should be targeting, take out a pen and paper and start brainstorming ideas on how you can catch as many of them as possible.
Do you know if your business is being found in local search?
It’s a simple question. And yet I’m guessing many of you don’t know the answer.
This blog post will give you some insights into what goes into ranking well in local search and the importance of it for your business. It will also provide some practical tips on how to increase your rankings, so that more people can find and connect with you.
Importance of Local SEO
#1 Awareness of being searched for in local search
Local search can be affected by factors like competition, page ranking, date published and popularity of your keywords. But generally speaking, the more people that know about you when they search for certain things, the more likely it will be that you’ll make it into the top results.
So the first step in making it into the top local listings is to make sure that potential customers are aware of your business or website when they search for what they’re looking for.
But you need to be aware of your site’s ranking in local search, too. It’s like a competition. If you have a great website and lots of rankings, then people are more likely to go there if they want more information about you. But if you don’t have much presence on Google and other search engines, then people will probably go straight to their local store or business which offers exactly what they’re looking for.
It’s important that you’ve built your reputation with people in your area who want to buy products and services from you. And then people need to be searching for those kinds of products or services in local search.
#2 Local SEO creates a competitive advantage
If your business is one of the only ones that offers what someone is looking for, then you have a competitive advantage.
But if there are 30 other shops that offer the same products and services and you’re trying to get customers from them, then it will be much more difficult for you to get ahead.
What I’m getting at here is that local SEO isn’t just about your website. It’s also about your business and its reputation with people nearby who are looking for what you offer and know your name, too.
Local SEO is a good way to show people that you’re right around the corner when they start searching for things like “plumbers London”, “florists in Glasgow” or “shoe repair shops in Bristol”.
#3 Local SEO can help with ranking in Google and other search engines
If you want to rank well in the top search results in Google, it helps if you know where your next door neighbour is and whether they rank well or not.
If they are ranking well, it means that there are people interested enough in them (or their products and services) to put them into their local search results. And if you haven’t already made yourself known there, you may have a hard time getting ahead of that competition.
Do you want to rank well in Google? Then you need to make sure that the people in your local area are aware of you and what you offer. They need to know that you’re there and they have a choice of where they can buy what they’re looking for.
#4 Local SEO can help your brand get found more easily
If someone is doing a search such as “plumbers near me” or “shoe repair shops”, then if they click through to your website and are happy with the results, then it would be natural for them to tell their friends about it. This will create a digital word-of-mouth marketing campaign which could result in lots of new customers for your business.
And if someone is looking for a great local wedding venue, then Google may suggest your company as a possibility for them if you’re mentioned in their search results.
#5 Local SEO doesn’t just apply to your website
Local SEO can also be applied to your telephone number and physical address, too. If someone is searching for these details online, then it’s likely that they’ll want to call you up or visit your store. A good local presence on the Internet can encourage more of those calls and visits.
What does all this mean for small business owners? If you have a good website and are appearing in the top search results in Google, then other people in the area will find out about you too because of that. If they’re happy with your company, then they’ll start to tell their friends about you.
When this happens, people will be calling or visiting your store or website more often and you’ll have a steady stream of new customers coming in. They should be spending more money with you overall too, which means that the cost of getting them through local search will begin to pay off pretty quickly.
The Importance of Local SEO for Small Businesses
Small businesses can find it hard to make an impact in local search because they don’t have the advertising budget that bigger brands do. But they can get around that by being found in the top local listings.
Local SEO is also important because it’s where many people are looking for businesses like yours. But you have to make sure that you are doing all the things that I’ve mentioned above before you’ll be able to make an impact on your competition.