Affordable Ways To Improve Your Customer Service

Customer service remains the single most important way to retain customers and attract new ones. People may value a high quality product but their shopping experience, whether it’s online or in-store, and the service you gave will ultimately be how they remember you. Courses which give employees qualifications in Customer Service are a fast track way to improve your customer service but there are plenty of alternatives available for small businesses or those on a budget.

Send Reminders

On-going training is an ideal way to manage your staffs’ customer service skills. However, it can be expensive and time consuming to complete regular training. Make training an everyday activity with simple reminders, either by email or on the wall in the staffroom, about the importance of excellent customer service. To keep these reminders interesting and engaging, try to feature relevant news articles, customer stories or top tips.

Pay Attention To Customers

If you work in a retail environment where you have the opportunity to observe customers in-store, make sure you are paying close attention to their actions. A customer’s body language can say a lot, so you or your staff may be able to detect that something is wrong before they make it known. Being proactive in solving customer issues can significantly improve your customer service and turn a negative situation into a positive one.


If you’re operating a small business you can take steps to personalise your interactions with clients and customers. All you need to do is set up calendar alerts for important events, such as supply renewals, and send personalised messages on the necessary date. Customer Relationship Management (CRM) software is a worthwhile investment, as it automates the personalisation process. Personalisation helps customers to feel valued, which encourages them to continue using your services in the future.

Hire The Right People

If you have proactive and motivated people on board to start with, you’ll find it much easier to achieve your customer service goals. Unfortunately, you might have to invest more in initial training than you have in the past to get this right. The good news is that it will pay off in the long term as you will be able to push your business in the right direction.

Social Media

In recent years, having a strong online presence has become a vital aspect of running any business. Social media is a great way to improve customer service in an affordable way because many people prefer to ask queries via social media than by calling the customer service team. So, you may be able to replace your phone operator with a social media manager to save costs. Scheduling software, like Hootsuite, can automate the process of uploading content which is essential for building your brand online but you’ll still need someone to manually answer queries.

These are just a few of the methods that small businesses can use to improve their customer service without having to spend large sums of the company’s money.