The Future of Coupons?

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The Future of Coupons?

In another thread months ago, I asked what others thought about the future of cable TV with so many ways available now to watch our favorite shows.

So same question for the future of paper coupons. With technology advancing constantly, do you think that paper coupons will eventually just fade away as more and more consumers load coupons into smart phones, etc.?

Or will there always be a large consumer base for the paper version... people not at all impressed with or interested in using a smart phone? (I'm one of them!)

I'm not sure, I see a big future for the QR codes on smart phones, with an aging population it's not about what kind of base anything has, the question is, are the younger generation learning about that product and I don't think youngsters know about coupons and will struggle with paper coupons.